Posted on 11th January 2019.
With great sadness, we are announcing that the Leicester branch of Delilah Fine Foods will cease trading at 7pm on Saturday 5th January.
We would like to unreservedly thank all of our Leicester customers for their support and custom over the past two and a half years.
Unfortunately, there were simply not enough of them, spending enough, frequently enough, to make the branch viable.
We opened the store in June 2016 in a beautiful grade two listed former banking hall, with high hopes of replicating the success of our Nottingham store.
The project, which included the renovation of the previously derelict building, represented an investment in excess of £1m, far and away the biggest in Delilah’s history, and was supported by £200K of National Lottery funding.
Unfortunately, the turnover never reached our breakeven point, and despite hugely positive reviews, two national awards, (Farm & Deli : Best UK Deli 2017; Great Taste Best Shop 2017), substantial investment in marketing and very tight cost control, we could not make it work.
We can confirm that our Nottingham Store continues to thrive, and is not at risk, despite the difficult trading conditions on the High Street.
It is our plan now to refocus our efforts on our Nottingham site as the hub of a fine food business extending its reach in the Midlands.
We would like, finally, to thank the fantastic team at Delilah Leicester, who worked tirelessly, with passion and enthusiasm for the concept. We hope to relocate at least some to our Nottingham site.